What should a home builder website have?

The five parts, and a check for each

Katsa builds every home page from these five parts, and good home page design for a builder starts with them. What each part should say depends on your trade, so the custom home builders page and the remodelers page go into that; the checks below work for any builder.

1. 01

   Header: your name and a number that calls

   Your company name and your phone number sit at the top of the page, and one tap on the number calls you. Check it: tap the number on your phone and make sure the dialer opens with the right number, then hover over it in Chrome on a computer; if the address at the bottom of the window starts with tel:, it’s a real tap-to-call link.

2. 02

   Headline: what you build and where

   One line that names your work and your towns, beside a photo of a job that proves it, such as “New custom homes and additions in Williamson County.” Check it: read the headline on its own and ask yourself whether a stranger would know your trade and where you work.

3. 03

   Photos: your best three

   Three photos of work you finished, taken from your own site and placed near the top. Check it: the first photo you see on your phone should be a home or a room you built, not a stock image or a rendering.

4. 04

   Facts: three things a client looks for

   Three facts that your site already states somewhere, such as your license number, your warranty or whether you handle design as well as the build. Check it: for each fact on your home page, find the page on your site that backs it up.

5. 05

   Footer: a current year, your address and a privacy page

   This year in the copyright line, your business address, and a link with the word “privacy” that opens a privacy page of your own. Check it: scroll to the bottom on your phone, read the year and tap the privacy link.

Check it on a phone first

Google reads the phone version of your site: it uses the mobile version of a site’s content for indexing and ranking. A page that looks complete on a computer can still lose a part on a phone, so run the checks above on a phone before anywhere else.

Some phones turn a plain-text number into a link on their own, and Safari on iOS does it by default. Whether that happens depends on the phone, the browser and how your site writes the number, while a tel: link doesn’t depend on detection; the tap-to-call page shows how to add one on each platform.

Show an email address as well, for clients who’d rather write than call. An address at your own domain carries your company name, and who owns my website explains why the domain should be in your name.

The privacy link has a legal side too. California’s privacy law counts a text link on the home page that includes the word “privacy” as one way to post a privacy policy conspicuously, and the privacy policy page covers when that law applies to a builder.

What we found on builder home pages

These numbers come from Katsa’s review of 171 builder and remodeler websites, with every home page read on October 30, 2026. Each one matches a line of the checklist, and two of them count only the sites where that line applies.

How Katsa rebuilds the home page

Katsa rebuilds your home page from these five parts, inside the platform your site already runs on: Wix, Squarespace, WordPress or Duda. Every photo and fact on it comes from your site or from you, and you see the finished page on your own site before it goes live and before you pay anything.

It goes live within seven days of your go-ahead and costs $2,500, one time, paid by card or invoice once it’s live. A fix list for the rest of your site comes with it.