Website design for custom home builders: what your home page has to show

The five parts, for a custom builder

Katsa builds every home page from the same five parts, and on a custom home builder website each one carries something specific. The general list for any builder or remodeler is on the home page checklist.

1. 01

   Header

   Your company name and your phone number. One tap on a phone calls you.

2. 02

   Headline

   What you build and where, in one line, beside a photo of a home you finished. For example: “Custom homes on your land in Sonoma County.”

3. 03

   Photos

   Your best three finished homes, taken from your own site.

4. 04

   Facts

   Three things a client looks for, each taken from your site, such as whether you build on the client’s lot, your license number or the warranty you give.

5. 05

   Footer

   A current year, your address and a link to your privacy policy.

The homes you’ve built

A client is choosing who builds their house, so every photo near the top should be a home you finished: no stock photos, and no renderings that look built. Katsa uses the photos already on your site, and if you have better ones, you send them and we use those.

Pick three that differ, such as a full exterior, a kitchen and a room with your best finish work. Caption each with the town and the kind of home, because Google’s image guidelines say Google reads captions, file names and alt text to work out what a photo shows, and “Two-story farmhouse, Petaluma” tells it far more than IMG_0412.

Where you build

Put the towns or counties where you build in the headline, in the words a client would type into a search, and say whether you build on the client’s land, on your own lots or both.

If you have a Google Business Profile, use the same places there. Google lets a service-area business list up to 20 service areas, set by city or postal code rather than as a radius, and asks that the whole area stay within about two hours’ drive of your base.

How a build with you works

Show the order of work in three or four short lines, in your own words, such as first meeting, design and pricing, the build and handover. Then link to the page on your site that covers it in full.

If your site doesn’t describe your process yet, write it down before anyone rebuilds the page. Katsa takes every line from your site or from you, so it won’t make one up.

How clients reach you

Your phone number belongs in the header as a tap-to-call link, and the tap-to-call page shows how to add one on each platform. Show an email address too, on your own domain if you have one.

In the footer, a current year and a privacy page that opens show a client that someone still looks after the site. The privacy policy page covers what that page should say.

Both numbers come from Katsa’s review of 171 builder and remodeler websites, with every site read on October 30, 2026.

How Katsa rebuilds the page

1. 01

   We read your site

   We take your photos, towns and facts from the site you have now and build the new home page around them. Every claim on it comes from your site or from you.

2. 02

   We build inside your platform

   The page goes into the account your site already runs on, whether that’s Wix, Squarespace, WordPress or Duda, so it stays yours.

3. 03

   You see it first

   You see the finished page on your own site before it goes live and before you pay anything. It goes live within seven days of your go-ahead.

4. 04

   You pay once it’s live

   The rebuild costs $2,500, one time, by card or invoice, and includes a fix list for the rest of your site. What a redesign costs puts that price next to the other ways to do it.