Remodeling website design: what your home page has to show

The five parts, for a remodeler

Every Katsa home page has the same five parts. On a remodeling company website, or a design-build firm’s, they carry this:

1. 01

   Header

   Your company name and phone number, with one tap to call.

2. 02

   Headline

   The work you do and where, in one line, over a finished room from one of your jobs. For example: “Kitchen and bath remodels in Bergen County.”

3. 03

   Photos

   Three before-and-after pairs from your site, or your best three finished rooms if you don’t have before shots.

4. 04

   Facts

   Three things a homeowner looks for, each taken from your site, such as your license number, whether you handle design as well as the build, or the warranty you give.

5. 05

   Footer

   A current year, your address and a link to your privacy policy.

The general list for any builder or remodeler is on the home page checklist.

Before and after

A pair shows what you changed, which one finished photo can’t do. Shoot the before and the after from the same spot with the same framing, so the work is the only difference.

Caption each pair with the room and the town, such as “Hall bath, Montclair.” Google’s image guidelines say Google uses captions, the text around a photo and its alt text to understand it, and a camera file name like IMG_2231 tells it nothing about the room.

The rooms and projects you take on

Name the work in plain words, and only the work you do: kitchens, bathrooms, basements, additions or whole-house remodels. If your site already says what you don’t take on, such as jobs under a minimum size, keep that line too.

If you’re a design-build firm, say near the top that design and construction come under one contract, if that’s how you work.

Put your license number with the facts. California’s contractor law requires a licensed contractor’s number in “all forms of advertising,” as the state’s registrar of contractors defines it (Business and Professions Code section 7030.5). Other states set their own rules, so check with your state’s licensing board.

Where you work

List the towns or counties you serve as plain text near the headline or the phone number, using the names your customers use.

Use the same list in your Google Business Profile if you have one. Google allows up to 20 service areas, set by city or postal code, and asks that the whole area stay within about two hours’ drive of where you’re based.

How homeowners reach you

Your phone number goes in the header as a tap-to-call link; the tap-to-call page shows how to set one up on each platform. Show an email address on your own domain if you have one.

Both figures come from Katsa’s review of 171 builder and remodeler websites, with every site read on October 30, 2026. The privacy policy page covers what that page should hold.

How Katsa rebuilds the page

Katsa reads your site, takes your photos and facts, and rebuilds the home page inside the account your site already runs on: Wix, Squarespace, WordPress or Duda. Katsa invents nothing, and nothing goes live before you’ve seen it on your own site.

The page goes live within seven days of your go-ahead, and you pay once it’s live: $2,500, one time, with a fix list for the rest of the site. For timing and cost beyond the home page, see how long a redesign takes and what a redesign costs.